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(4.5 out of 5 stars from 244 Reviews)

Overall Rating


"Reputable, traditional sportsbook"

Bonuses & Promos
Payment Options
Customer Support
Sports Betting Markets & Odds

William Hill stands as one of the biggest and most profitable brand in the sports betting industry. The bookmaker was established in 1934 – way before World War II even took place, making it one of the most popular sports betting websites. William Hill provides hot sports betting action and of course a high-quality service to players around the globe, including Canada. Despite being the oldest sportsbook around, William Hill has managed to transition from being a traditional bookie to offering the best sports betting services online. The pioneer sportsbook offers online bettors awesome rewards, bonuses and highly competitive odds on the best sports betting markets including horse racing.

Below is a full, detailed and unbiased review of William Hill Sportsbook put together by our leading industry experts. Read on to find out all the good and bad of William Hill. You will also get to learn about the various bonuses and promotions currently running at the bookie, find banking options for Canadians and a final rating for William Hill sportsbook online.


William Hill features the best bonus offers than many sports betting shops online. For a company that’s been around for so many years, William Hill surely knows what bettors are looking for at an online sportsbook. The bookmaker has a generous welcome bonus of 50% up to CA$50 for new bettors. All you need to do to claim the bonus is register with PROMO CODE C30. Please note that you will need to make a deposit in Pounds or Euro and not the Canadian dollar in order to be eligible, and have to be in the UK or Ireland in order to claim. More so, customers who deposit using Skrill, PayPal, Entropay, ecoPayz and other eWallet payment options also do not qualify for the bonus.

In addition to the welcome bonus, the sportsbook currently has other promotions such as cashback bonuses, best odds on horse races, odds on selected events every week, daily enhanced odds, boosts and a whole lot more. Canadian players will need to ensure that they read the terms and conditions for the bonus they choose in order to avoid disappointments.



William Hill features several banking methods that are safe for Canadian players to use. These range from bank cards to eWallets. You can fund your online bookmaker account or cashout at the bookie using the following methods:

  • Visa
  • MasterCard
  • Maestro
  • PayPal
  • Skrill
  • Neosurf
  • iDeal
  • Entropay
  • ecoPayz
  • Postpay


William Hill has a customer support centre which operates from 09:30 to 21:30 on Monday to Friday, 08:30 to 21:30 on Saturdays and 11:00 to 18:00 on Sundays. To make up for not being available around the clock, the betting site has an FAQ section which may be able to answer your questions or queries. Below are the contact methods you can use to reach William Hill’s friendly team:

  • Live Chat
  • Email:
  • Telephone: 0870 518 1715
  • Letter: Greenside House, 50 Station Road, Wood Green, London N22 7TP


William Hill Sportsbook is popular for its horse racing services. But for those who didn’t know, there’s more to the bookie than that. At William Hill, you will find the best sports betting deals on a variety of markets and events. The bookie offers bets on more than 30 sports including the following:

  • American Football
  • Aussie Rules
  • Ice Hockey & other Winter Sports
  • Boxing
  • Cricket
  • Basketball
  • Baseball
  • eSports
  • Rugby
  • UFC
  • Tennis
  • Handball
  • Pool
  • Virtual Sports

The betting giant also has casino games and lotteries.

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